New global innovation offers up to 70% sodium reduction while maintaining market performance
ALSIP, IL / ACCESS NEWSWIRE / March 18, 2026 / Griffith Foods recently unveiled Creatable Effects: Sodium Solutions, the company’s newly launched initiative designed to help food manufacturers tackle the urgent challenge of sodium reduction while maintaining the exciting taste experience consumers demand.
The launch comes at an important time for global public health. Average sodium intake is more than double the World Health Organization (WHO) guidelinesi And excess sodium contributes to approximately 1.89 million deaths annuallyiiA 52% increase since 1990, the need for effective reform strategies has never been greater. Despite the World Health Organization’s call for a 30% sodium reduction by 2025, no country has met this target.iii
“At Griffith Foods, we believe that taste, nutrition, and sustainability should work in harmony”, said Rob Pellicano, Global Vice President of Marketing. “Enchanting Impact: Sodium Solutions underscores our commitment to supporting the food industry in meeting essential nutrition goals while maintaining the compelling taste experiences consumers expect.”
Consistent results across applications
Griffith Foods has achieved up to 70% sodium reduction in select regional applications, including a 60% reduction in proteins for regulatory compliance, and a 70% reduction in snacks rigorously validated through sensory testing. The solution has already delivered successful reformulations and new product launches across proteins, snacks, and deli meats in the North American, European, Asia-Pacific, and Latin American markets.
Recent case studies show the impact of innovation:
Leading Indian food manufacturer achieves 70% sodium reduction in gourmet breakfast while avoiding pre-packaged warning labels and maintaining post-launch sales volume
A major Canadian brand has reduced the sodium in its frozen beef burgers by 25%, with 75% of testers finding no difference from the original product.
Global breakfast leader in China opens up ‘reduced sodium’ claim with 25% reduction in sales
Flavor – The first method built into the master mix
Unlike simple ingredient replacement, significant impact: sodium solutions take a holistic approach that starts with taste. The solution draws on Griffith Foods’ expertise in selecting and blending the best raw materials – including salt substitutes, flavor enhancers, umami builders, MSG substitutes, herbs and spices, acids and modulators, and flavor ingredients – to create proprietary, tailored blends.
“Consumers still judge products first on taste,” notes Sarah Consiglio, global category manager. “Adjustment efforts that compromise taste put brand equity at risk. Our approach combines culinary expertise, food science, sensory validation, nutritional analysis, regulatory evaluation, and process engineering to deliver products that are both balanced and desirable.”
Identifying solutions to meet market directives and meet the 2030 ambitions is increasing pressure from all sides.
Innovation identifies growth opportunities from multiple stakeholders. Fifty-seven percent of consumers consider better nutrition essentialivWhile 32% claim low salt as a necessary purchase driver.v Regulatory action is accelerating, Colombia’s 10% tax on high-sodium foods is already in place, Canada’s mandatory front-of-package warning begins in January 2026, and the FDA is proposing voluntary sodium reduction goals in the United States. Retailers are expanding better-for-you ranges and increased scrutiny on sodium-related refinements and Griffith Foods is poised to lead this transition. As part of Griffith Foods’ 2030 ambitions, Significant Impact: Sodium Solutions is more in line with market trends, an active initiative aimed at increasing global access to more nutritious foods.
Global Toolkit, Locally Relevant
Significant impact: Sodium solutions adapt to different markets and applications, meeting customer specifications and regional regulatory requirements. The toolbox provides manufacturers with greater speed to market, helps meet consumer expectations, and improves regulatory readiness.
Griffith Foods’ Nutrient Density Assessment tools support efforts by assessing the total nutritional quality of finished products, going beyond single nutrients to provide a balanced score that helps validate and communicate the nutritional benefits of reformulation.
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Our sustainability journey At Griffith Foods, we are committed to driving positive impact through a reinvented mindset. Sustainability is linked to everything we do as a business, and by 2030, we are committed to significant progress with a single sustainable business strategy we call the 2030 Wishes. To learn more about Griffith Foods and its current sustainability efforts, visit them online and download the 2024 Sustainability Report.
About Griffith Foods
Griffith Foods is a global product development partner that helps food companies meet the evolving needs of consumers with high-quality, refined, customized products. Founded in 1919 and headquartered in Alsip, Illinois, USA, Griffith Foods is a family-owned business known for collaborative innovation guided by its mission of “combining care and creativity to feed the world.” Operating in more than 40 countries on six continents, Griffith Foods employs more than 5,000 people, including more than 40 chefs and 340 food scientists, who work together to create solutions that feed people, the planet and communities. The company’s product capabilities include seasonings, sauces, dressings, coating systems, and alternative protein solutions. Griffith Foods’ primary focus includes foodservice, food manufacturers, protein processors, and retail. For more information, visit Griffith food – significant effect.
iWHO Global Report on Sodium Intake Reduction, 2023. https://www.who.int/news-room/fact-sheets/detail/sodium-reduction
iiGlobal Burden of Disease 2021 Report: https://www.frontiersin.org/journals/nutrition/articles/10.3389/fnut.2025.1617644/full
iiiWHO News Release, March 2023. https://www.who.int/news/item/09-03-2023-massive-efforts-needed-to-reduce-salt-intake-and-protect-lives
ivGriffith Foods Global Quantitative Consumer Study – January 2025 – N 20,000
vGlobal Data Quantitative Consumer Survey, Q2 2024
Griffith Foods
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