‘Wrong’: The issue with the 67yo’s wild new look

But the reality behind the scenes may be more dangerous.

The person giving you health advice may be a complete digital fake – and millions of us have unwittingly fallen for the trap.

One account in particular boasts 4.2 million likes, with one video even racking up more than 25 million views.

Titled Anderson Rowe, Tick Tick portrays a 67-year-old man undergoing a fitness transformation.

Hundreds of thousands of people flooded the comment section in praise of the incredible results, but experts believe that it was all created entirely by AI.

“It’s becoming very difficult for the average person to tell what’s real online,” Western Sydney University AI expert Armin Alimardani told news.com.au.

“In this case, I had to watch the video of the account several times to find the signs of the AI, which shows how convincing this content is.”

The account claims that the noticeable change is the result of using a fitness program called the 75Me app.

However, a spokesperson for the app denied any knowledge of the fake account.

“It’s not our account,” 75Me told news.com.au. “We only pay influencers to promote our app.”

News.com.au also used computer vision techniques including structural analysis and context logic to review the account and found it was fake.

Our in-house analysis tools check for a number of different signs of fake footage, and detect the SynthID watermark on visual parts of this video, indicating Google AI’s involvement in its creation or significant alteration.

It also identified several positive markers of AI generation, including a “significant and sudden change in facial structure and muscle definition” on Anderson’s face throughout the video.

Mr. Alimurdi warns that the real threat is more than just a viral TikTok page.

Mr. Alimardani explained: “The danger is not only that people will be deceived by fake accounts.”

“This is what hyper-realistic AI can do to industrialize fraud in the health and fitness space, promote unattainable standards and manipulate vulnerable consumers.
“What makes this particularly troubling is that these industries already trade so much on ambition and insecurity.”

Fake photos or heavily edited content are not new, but the sheer scale and speed of emerging AI content is a relevant part.

Mr. Alimardani believes that what makes the new era of AI-generated advertising so promising is how cheap and easy it is to produce.

“With generative AI, it’s possible to create highly realistic videos in hours or days at very low cost,” he said.

And the technology is only getting more advanced.

Mr. Alimardani warns that the next generation of AI advertising could create customized videos specifically for those who have a phone.

“People may no longer just be shown an idealized alien, they may be shown a customized version of themselves created by AI that they can imagine being themselves,” he said.

The rise of AI-generated accounts

An account under the name ‘Anderson Rowe’ is just one example of the widespread, industry-wide proliferation of AI-generated accounts online.

Late last year, we witnessed the emergence of a highly controversial “AI actress” called Tell Norwood.

First appearing in late 2025, the hyper-realistic ‘fake’ star has amassed a massive following online, with its creators even releasing an AI-generated music video.

This sparked a backlash from the entertainment community, with the SAG-AFTRA actors’ union publicly denouncing the perceived threat AI poses to human acting jobs.

Similarly, in 2023, a Barcelona-based agency sparked international controversy when they created a ‘fake’ pink-haired fitness model named Etana Lopez.

Designed entirely by artificial intelligence, the account quickly became a business force for the agency.

The ‘perfect’ digital avatar has hundreds of thousands of followers, but after a public backlash over transparency, its creator now reveals that the account has a “digital soul” in its bio.

Can you tell what’s real and what’s fake?

So, how can the average scroller figure out what’s real and what’s a bot?

For now, there are still a few glimpses you can find if you look close enough.

When analyzing Anderson Ravi’s account of the virus, Mr. Alimardani pointed out the highly polished skin, which, when combined with other “weird” glitches, could help the average scroller spot red flags.

“The account shows some good quality AI-generated content, and by adding some ‘improper’ features like lighting and camera angles, they’ve made it more difficult to detect,” the expert said.

However, some of the more pronounced slip-ups include distortions in hands and fingers, strange or eerily silent backgrounds, text that doesn’t make sense, or a lack of conversation with the camera, and if they do, they’ll likely have a sound.

“Just remember, if it looks too perfect, it might have been generated by AI and should be treated as a scam,” the expert said.

He warns that these signs won’t last forever, because technology is evolving so fast that the average user will soon be unable to tell what’s real.

gray zone

When using a fake account to sell a real product, things get more complicated.

Under the Australian Consumer Law, it is illegal for a business to engage in misleading or deceptive conduct.

Using AI to fake a 75-day body transformation to sell a fitness app is considered a violation of these rules.

But because Anderson-Roy’s account seems international, it operates in a legal gray zone beyond our jurisdiction.

With technology quickly outpacing the law, Mr Alimardani believes Australia urgently needs a strong legal framework to protect consumers.

“By the end of 2026, society will know that nothing they see on the Internet is credible unless it comes directly from a trusted source,” he warned.

He says we need tough new laws that require clear disclosure of AI ads, ensuring that developers, hosting platforms, and tech giants are held accountable.

“Social media platforms need to be very careful about what can be posted, and what reporting mechanisms are in place to flag AI-generated content,” he said.

Finally, Mr Alimardani says the government needs to step up and let people know that the internet is now “very different from what they remember in 2024 and 2025”.

News.com.au has reached out to TikTok for comment.