Peloton launches bikes and treadmills for gyms, ramps up business strategy

the peloton announced its commercial series on Monday, the company’s first bike and treadmill products built for high-traffic gym floors.

The move marks the company’s latest push beyond the indoor business and deeper into the multibillion-dollar commercial fitness market.

“I’ve had the opportunity to talk to a number of gyms, gym operators or big box operators over the last year,” CEO Peter Stern told CNBC in an interview. “The brand that their members asked for, and so they’re asking, ‘Find a way for me to get Peloton equipment.’

The product suite is part of the company’s business unit, which it launched in 2025 in partnership with Precor, a fitness equipment maker it acquired in 2021. Peloton is already available in large businesses such as hotels life and Hilton. The company did not say which gyms specifically will offer its new machines.

The expansion could expand Peloton’s footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network in more than 60 countries, allowing the company to scale its equipment and digital platform globally.

Stern did not disclose pricing for the new equipment, but said the products will be “competitively priced,” with more details expected closer to the planned launch in late 2026.

The machines combine Peloton’s digital workout platform and instructor-led classes with hardware engineered by Precor to withstand everyday use.

The peloton’s push to gyms can be met with resistance. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote their in-house classes, digital platforms and instructors.

“I have to let go of how the gyms react to them,” Stern said. “But if you look at a typical gym floor, they have bikes, treadmills and a lot of other equipment that’s out there. We’re now giving them a better customer experience on those bikes and on those treadmills.”

Peloton has dipped its toes into commercial spaces for several years, including through hotel partnerships, but was held back because its hardware wasn’t designed for use in high-traffic locations. The company has been the subject of several product safety recalls.

Peloton machines have a tendency to break, and fixing them can be challenging because the infrastructure is different from a traditional fitness machine.

When Peloton launched its updated product lineup last fall, the company also introduced a new line of equipment for its commercial business unit. The hardware is more durable than its consumer machines, but is still only designed for smaller gyms, such as hotels and corporate health centers.

The development comes as Peloton tries to convince consumers that its new AI-powered product line, Peloton IQ, is worth the hefty price tag.

When it reported fiscal second-quarter 2026 earnings last month, the company missed Wall Street expectations on both the top and bottom lines and said it expected slower sales to continue in the current quarter.

The weak results, combined with soft guidance, were an early sign to investors that Peloton’s product overhaul was not the sales driver the company had hoped it would be, focusing more on its commercial business unit.

During Peloton’s last quarter, revenue in its commercial business unit rose 10%, even as company-wide sales fell about 3%.