Cymrez has introduced a new Care and Wellness division to meet the global demand for products under the umbrella of health and beauty. Launched under the Fragrance and Care segment, the division brings together expertise in the cosmetic and health ingredients and functional areas, including biotech.
The move follows last year’s acquisition of Proby by Symrise, a Swedish biotechnology company specializing in probiotics.
To help customers meet evolving consumer expectations, Symrise aims to develop science-backed solutions for effective topical and integrative beauty.
The company focuses on the “connected care model”, combining beauty and health. This enables a holistic approach to wellness, which consumers are increasingly seeking, targeting skin health and the gut microbiome for “healthy longevity.”
Simriz believes this approach places it at the forefront of science, proven claims, and consumer demand for a longer, healthier life.
Integrating care into everyday life
Consumer perception of care is evolving, Summers notes. They are increasingly looking for solutions that provide effective, sensitive moments when mainly applying or consuming products, integrating them into holistic routines.
Consumers are increasingly focused on how care is integrated into their lives – from how they look and feel to supporting everyday well-being. Simres sees this as an opportunity to provide complete, market-ready concepts that connect scientific performance to lifestyle.
“Creating care and well-being is a natural next step in our evolution,” says Dr. Jean-Yves Parisot, CEO of Summeris.
“By combining our capabilities in cosmetic ingredients and health solutions, we offer integrated innovations that help our customers create the future of care to help consumers pursue healthy longevity. This division reinforces our commitment to scientific excellence, sustainable growth and long-term value creation.”
Alignment of five sectors
The care and well-being department reflects Samaris’ shift from category-based offerings to a connected approach to care.
Businesses bring beauty, personal care, biotech, supplements, and animal health together to promote synergy and create potential innovations and opportunities.
“The creation of the Care and Wellbeing Division reflects how care is evolving across industries,” said Timothy Kenny, Director of the Care and Wellbeing Division.
“Consumers no longer think in one category. They expect solutions that support beauty, health and well-being together. By combining our capabilities, we can help our customers create innovative concepts that deliver both proven effectiveness and meaningful consumer experiences.”
Industry developments
In healthy beauty innovations, TopGum Industries recently unveiled a line of gummy-infused beauty products with natural ingredients for skin, nail and hair health. This range includes a fiber-based gum, a combination of hyaluronic acid and collagen peptides, and a biotin gum.
In business moves, Japanese trading and investment firm Marubeni Corporation has acquired J-beauty brand Etvos to create a beauty and health business platform.
As the “collagen banking” trend gains momentum – building up collagen reserves early in life through beauty supplements to prevent its depletion later – Biocell is turning its attention to the human body’s ability to produce its own collagen, elastin and keratin with its collagen-stabilizing orthosilicic acid, ChOSA reding.
Presperse told us about the company’s InWave Polyporus, a scalp health ingredient that works to reduce hair loss. She cited a survey finding that these ingredients make users feel better about themselves, going into the emotional effects of cosmetics.
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