The national interest in preventing health issues and living longer extends to condo living in South Florida.
Buildings flourish with living spaces connected to hospitals, clinics, and health centers that focus on preventive aging with high-end lifestyles with easy access to health care.
Developers say they see an opportunity to reach a growing population in Florida that is increasingly aging, affluent, health-conscious — and imbued with the idea of ”anti-aging,” “healthy aging” or “longevity.”
“We’re going to rely on its independent longevity,” said Cody Crowell, co-founder and managing partner of Easton Street Capital.
In downtown West Palm Beach, Easton Street Capital luxury condominiums are planned near a new, high-tech Good Samaritan Medical Center that will replace the current aging hospital with expanded services and more beds. Condo residents will have easy access to a hospital as well as a longevity center where they can get regular brain scans, blood draws, testing of their inflammatory markers, and blood pressure and cholesterol checks. They can also get regular physicals and access to advanced ultrasound machines to catch brain diseases like Alzheimer’s in the early stages.
“We’re going to rely heavily on technology,” Cromwell said.
“Essentially, you choose to move into our condominium independently because you want to improve your health and improve your life and do it in a way that’s a club-like environment where you can enjoy your life and not just be in an assisted living facility,” Cromwell said. “We thought about how we can improve the quality of life for those who hope to live longer and how we can make it so that they can enjoy where they live.”
Good Samaritan’s Maggie Gill said the new hospital will be part of a campus that includes a hotel, luxury condominiums and workforce housing.
“The focus of the entire campus is a place where you can live, work and receive health care with an emphasis on wellness and longevity,” said Gill, president of Tenet Healthcare Group, which owns Good Samaritan. “We think of it as a holistic approach to looking at the person holistically to help them stay healthy.”
What is behind the trend?
A quarter of Florida’s population is expected to be 65 and older by 2030, according to projections from the University of Virginia’s Weldon Cooper Center for Public Service. A significant increase in the elderly population is expected to increase the demand for health care services and the desire to live longer and healthier lives.
Florida has already become home to hundreds of medical providers and clinics promoting treatments to reduce aging and combat age-related conditions.
“There’s a lot of interest in it right now,” said Zhu, director of Florida State University’s Institute for Successful Longevity. Aging, he said, is viewed as a potentially modifiable condition that can be improved with certain interventions.
Loneliness or social isolation can contribute to aging, he said, so fostering a community environment can have its own health benefits.
Cromwell said about 300 units in the Easton Street Capital luxury condominium building will be marketed from $5 million to $25 million.
“The price will be expensive, but we’re also fortunate that baby boomers have accumulated more wealth than any other generation, and now, as they’re 80, there are two things in their lives that are very important,” Cromwell said. “One is family and two live long because they want to be with their family.”
To help fund preventive care services, Cromwell said Easton Street Capital plans to sell memberships to the Longevity Center. “It allows the general public to access some of these services to cover and reduce costs to residents.”
Construction is expected to begin in mid-2027.
Same view, 75 miles south
In North Miami-Dade, a condominium with a similar concept is expected to open by the end of the month. Wells at Bay Harbor Islands combines a wellness center with 66 condominium units and some work space.
Ken Sarhan, co-founder and chief creative officer of the WELL brand, said the wellness center in the condominium building has a full gym, a bathroom with a steam room, an infrared sauna, and a cold bed. There are treatment rooms for IV vitamin therapy and access to doctors of functional medicine, hyperbaric oxygen therapy, skin care, acupuncture, physical therapy and energy work. There’s also an organic cafe and grocery store offering meal programs, and a movement studio for yoga, meditation and fitness classes.
WELL started in New York in 2019 as a health/social membership club. Sirhan said the founders quickly saw the value of combining the concept with accommodation, marketing to consumers focused on living longer and healthier lives. He said the thoughtfully designed accommodations in South Florida’s high-rises are designed to calm the nervous system.
“You don’t feel like you’re living in a doctor’s office when you’re living in a well,” Kane said. Ken said. “You feel like you’re living in a super luxurious, amazing hotel.”
So far, he said: 59 Units sold for $1.5 million to $6 million, mostly to people 45 and older.
Sirhan said his company also sells club memberships to people for about $590 a month plus an initiation fee. This includes access to a wellness center, ongoing health coaching and use of high-tech body scans. He said investing in anti-aging by choosing where you live is important.
“When we open next week, it will be the first project in the country to do this, but there are many following us. It will be a multi-trillion dollar market,” Sirhan said. “We’ve actually had a lot of singles … people who are moving into the second phase of their lives and want to really prioritize their health and well-being. They want a community of like-minded individuals.”
South of Coconut Grove, the well runs with a second location: a large condominium building with 194 residences. The units are larger and more expensive, ranging from $1.5 to $10 million, but the concept remains the same — living spaces combined with 13,000 square feet of fitness and wellness spaces. As with other facilities, the wellness center will include appointments with functional medicine doctors, health coaches, nutritionists and massage therapists.
“We’re looking at the health and wellness experience and what we can offer,” Sirhan said.
Long life and healthy work too
While the concept is somewhat different from Longevity Living, just blocks from the Easton Street Capital Project in downtown West Palm Beach, Cleveland Clinic Florida has announced the construction of a new research hospital with 150 patient rooms on Australian Avenue. Just blocks away, Cleveland Clinic is also opening a 130,000-square-foot outpatient clinic at 15 CityPlace office tower, operated by Related Ross. Both are surrounded by new office, retail and residential projects developed by Related Ross.
Jordan Ratliff, CEO at Related Ross, said the wellness component has been a draw for office tenants and residential clients in his company’s nearby projects. The new outpatient clinic will be just three blocks from the nearby Ross-related condominium building. “It’s a great recruiting tool for the tenants in our buildings and for us,” he said. “It makes their lives easier so they don’t have to drive an hour to a hospital in another part of the county or state.”
In addition, Ratliff said his company incorporates health into all building designs.
“This idea of health and wellness is … I don’t want to say it’s necessary, but it’s requested, and we’re trying to figure out how we can incorporate that into not just the physical offering, but the design and the aesthetics,” he said.
Ratliff said the company’s new building is designed with natural lighting, filtered air and technology that cleans air and surfaces in common areas.
“It’s more than traditional health care … it’s everything. It’s green spaces in our buildings so people can work during the day. It’s activities and activities that have a wellness component that we invite to all of our tenants. It’s a healthy lifestyle. We’re not just saying there’s a doctor here.”
He, the Florida State professor, said the health and wellness trend will only get bigger, especially in Florida, where an aging population wants to enjoy longer retirements.
“It’s a big concept from a marketing point of view,” he said. “It’s an exciting time. But no matter what you buy, just use common sense.”
South Florida SunSentinel health reporter Cindy Goodman can be reached at cgoodman@sunsentinel.com.
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