Traverse Fitness is expanding its Denver footprint with a new location in the Heights

Traverse Fitness, Denver’s premier destination for activity and recovery, announced this week its grand opening for its second location in the heart of the Highlands neighborhood. After six years of cultivating a dedicated community at their South Broadway flagship, this expansion comes at an opportune time as classes continue to wait on a weekly basis.

“We are excited to open a second location that can support our continued growth in the Denver market. We have been looking to expand into the Highlands area for several years and this location has everything we could ask for. We are thrilled with the initial response from the local community and we are ready to welcome everyone who has been patiently waiting to join The Traverse.” — Jim Gerber, Co-Founder and CEO

Highland’s location is intentionally designed to serve as a member’s “third space”—a familiar space between work and life, where activity and recovery are treated with equal importance.

“We are excited to expand to the Highlands. There are so many people who come together, show each other, and work toward their goals. We are proud to plant roots in a neighborhood that shares our values ​​of community and endeavor.” — Ashley Grant, Director of Club Operations

At 12,000 square feet, the Highland location was designed with the community in mind. Based on demand at the Broadway location, Traverse has expanded every experience and facility to accommodate even more members. With 3 class seats, the Traverse can accommodate more than 115 members per hour. In addition to expanding workplaces, recreation areas, and a series of social events, the Traverse model is intentionally designed to create a full-circle social wellness experience for its members.

What’s new at Traverse Highlands

This development allows Traverse to introduce several new features and locations:

Inside the club

  • the arena: A 42-person active training environment designed to support your fitness journey through athletic conditioning. The facility offers turf exercises, Concept2 SkiErgs, PLAE treadmills with slide presses, as well as extensive strength-focused programs.
  • Heat Movement Studio: A 36-person infrared heated space for low-impact, mat-based classes to improve your mobility, strength, and mindset. This innovative studio offers infrared heating panels, ball bands, free weights, and Pilates balls.
  • open gym: Members have access to 2,500 square feet of active space, including 3 Olympic racks, multi-plate loaded machines, treadmills, stairwells, 2 Fantasy Argus, dumbbells, a Matrix 8 stack multi-station, and many accessories available during all hours of operation.
  • The Thermotherapy Oasis: Members can enjoy a 36-person traditional sauna heated up to 190 degrees, and 3 cold baths ranging from 40-55 degrees, to cover optimal ranges for both men and women.
  • Recovery Lounge: This area has 2 new hydro massage chairs, Normatic Elite compression boots, therabody massagers, as well as a dedicated spa area.

New ways to move

  • in the field
    Follow these 3-day rotation programs to build full-body balance:
    • build up: Focuses on improving strength, brain-muscle connectivity, and personal capacity – the ability to lift, push, or pull heavy loads through resistance training
    • Grit: Emphasizes muscular endurance and mental toughness. It challenges the ability to sustain effort under fatigue while improving posture to prepare for greater physical demands.
    • activity: This class takes everything learned from other formats to help members perform at the highest level – optimizing athletic ability through strength, speed and accuracy. The primary goal is to increase explosiveness and mobility.
  • In the Heat Movement Studio
    These infrared heat classes are both challenging and restorative—programmed to strike a balance between high-intensity training and recovery sessions.
    • the house: A full-body class that focuses on strength to build agility and promotes mind-body connection to feel balanced and empowered.
    • stream: A movement-driven, yoga-inspired class for athletes to work on their balance, flexibility, and breathing
    • body work: Guided Myofascial Release Class utilizes foam rolling and intentional breath work to repair muscles, and restore the nervous system to a state of recovery.
    • to burn: A dynamic, high-energy mat class that combines strength, core and sculpting training with explosive cardio bursts for a true full-body workout.
  • In the oasis
    These guided thermotherapy classes incorporate breathwork, movement and meditation, combined with immersive music and aromatherapy, to help prepare and recover from life’s intensity.
    • to do: Move through controlled stretches and utilize intentional exercises to build flexibility and support athletic performance.
    • RestorationRegulate and relax the nervous system through deep breathing, breathing, movement, and warmth to promote recovery, stress management, and sleep.

High facilities

  • Integrated joint work: 25 hot desk spaces to work remotely or co-create with high-speed Wi-Fi and free coffee
  • Chilled Eucalyptus Towel: Refreshing moment after warm-up classes helps regulate and regulate body temperature
  • the shop: Buy branded gear, healthy snacks and bites
  • should have: Dedicated parking space, individual showers, and a dry bar to easily transition from workout to workday

Membership way

While the inaugural meeting and campaign memberships are sold out, prospective members can travel to the new location and save 2026 rates, with multiple memberships and class pack options to suit their needs.

Get unlimited access for $249 a month or upgrade to a Summit membership for access to the Highland and South Broadway locations for $279. New guests can enjoy a 3-pack for $45 or drop-in per class for $40.

Fast facts

About Traverse Fitness

Founded in 2019, Traverse Fitness was started by two friends with a dream to create a fitness space out of a one-car garage that does more than just burn calories. Built to connect and support adventurous lifestyles, the Traverse is designed to help people prepare for the physical and mental demands of the mountains.

Through an unwavering commitment to the member experience – both inside and outside their four walls – Traverse Fitness provides a comprehensive training ecosystem. Featuring the only dedicated altitude training studios in the country along with specialized strength, HIIT, and thermotherapy programs, this facility empowers the Denver community to train with intention, bounce back with purpose, and perform at their peak.

Known as the premier destination for athletes and weekend warriors, Traverse Fitness has been named the 5280’s “Top of the Town” several times. As the brand expands with its new location in Holland, the team continues to redefine the concept of the “Third Place” for its members, offering a superior, community-driven experience that bridges the gap between the gym and the great outdoors.


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