MyFitnessPal wants to launch a retail media health and wellness sub-section | AdExchanger
Amit Patel was a long-time user of MyFitnessPal, a health and nutrition tracking app, before joining as CRO a year ago. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast forward to today, and MyFitnessPal has just announced the launch … Read more