Fred’s Fitness is open for business on November 7th. Fred Fitness has one location in Santa Monica and another in Culver City expected to open in late summer 2026. Photos by Nick Charkhedian
The future of fitness is here.
As visitors scroll through Fred’s Fitness website, the words, “The Future of Fitness is Here,” are prominently plastered in large letters. Artificial intelligence has dominated the evolution of technology in recent years and seems to have reached every aspect of electronic life. Now it comes to our physical life.
Entrepreneur Alfred Enzensberger previously owned a chain of gyms in Europe called Clever Fit, which has expanded to 500 gyms and more than 1 million members. Andre Enzensberger, Alfred’s brother and CEO of Fred Fitness, said Alfred Enzensberger and the Munich-based equipment manufacturer joined forces to transform fitness — in Santa Monica — with a clear goal.
“Revolutionizing Fitness Once and For All” Andre Enzensberger said. “It’s been the same for decades: we’ve been picking things up and taking things down. But in recent years, especially now with the advent of AI, we’ve only been able to pick things up and take things down efficiently and with real thought behind it.”
Fred Fitness advertises itself as LA’s first AI-powered gym, but Andre Enzensberger said it’s actually the world’s first full-scale AI-powered gym. Andre Enzensberger said choosing the self-proclaimed city over the world’s first because “the world kind of sounds funny.”
Fred Fitness is unique in how they built the entire model around AI instead of incorporating it into pieces of equipment, said Miguel Alvino, general manager of Fred Fitness.
This is how it works
Memberships at the gym — starting at $100 per month, according to their website — include a workout plan customized to each member’s fitness and targeted toward their fitness goals.
People who want to become members first take a 45-minute assessment that tests their metabolism, mobility, strength and cardio, which forms their “BioAge.” Next, the gym’s AI software asks members questions about their fitness goals, such as how many days a week they want to work out and whether there are specific areas they want to focus on.
Once the assessment is complete, the Gym AI software is able to create a unique plan for each member.
Members have a wristband they can tap on various machines, which allows their personal stat or need to be delivered through the machine. The machine shows members their true age and strength BioAge, which personalizes their training weights based on strength tests.
Miguel Alvino, general manager of Fred Fitness, works out on a machine at Fred Fitness on November 7. Alvino said Fred’s fitness equipment is more advanced than anything else on the market.
AI software provides members with specific breakdowns of their body and instructions on how to reach their fitness goals with plans. Members can access these plans through an app on their phone that includes how-to videos for specific exercises. The tests use machines to transmit electricity through the body, which gives the limbs an initial idea of their strength, Andre Enzensberger said.
While the process is ultimately complicated, for users, it’s as simple as scanning with their wristband and going right to a workout, Andre Enzensberger said.
“No fear, no guesswork,” Andre Enzensberger said.
AI software calculates exercise range, weight and time under pressure, meaning users can start their workout by simply touching their wristband. When working out on the machine, members play a virtual game where they try to catch coins at a speed determined by the software for their fitness goals.
Every six weeks, the members’ exercise regimen changes to combat plateaus. The machines can be changed from adaptive training, which changes the weight to ensure members perform their workout until failure, to negative training, which provides extra stimulation to the muscles, according to EGYM.
“You don’t just pay attention to how you look, but how you feel inside, also how you move,” Alvino said. Alvino said. “You want to feel healthy.”
Dealing with AI
By September 2025, Pew Research reported that 95% of US adults say they have heard at least a little about artificial intelligence, an increase of 10%. Three years ago. As AI grows in regular use for everyday life, there is uncertainty about it, said Andre Enzensberger.
“Not even we – the world’s first AI gym – have a clear vision of how far it will go to change the fitness industry even in its early stages,” said Andre Enzensberger. “But what we do know is that there’s no stopping right now because it’s just helping people get results.”
Andre Enzensberger said the idea is to use AI to provide tools and solutions to gym members to give them a way to train efficiently and effectively – without eliminating the human aspect.
The employees at Fred Fitness are called member gateways because they’re not just front desk employees, Alvino said. Anyone who gets hired at a gym should know fitness in general, and they learn everything they need to know about how to perform in an evaluation.
Andre Enzensberger said the trainers they have at Fred Fitness complement the precision of AI.
“It’s a good handshake between man and technology,” said Andre Enzensberger.
Andre Enzensberger sits inside Fred Fitness on Nov. 18. Enzensberger is the CEO of Fred Fitness and the brother of Alfred Enzensberger.
While there are bugs and updates that come with products at Freed Fitness, Alvino said they are constantly working on bugs. Alvino pointed out that to maximize the AI fitness they have, human touch and AI need to come together.
“I know there’s this misconception that ‘AI is taking over and we’re free from humans,'” Alvino said. “In fact, we’re giving people jobs to help people connect. AI is just a tool.”
There’s something very beautiful about “working old school,” but at the same time, there’s also something very beautiful about technology that gives you a helping hand, especially when you’re not an expert on how to use traditional equipment, said Andre Enzensberger.
Regarding security concerns, Andre Enzensberger said member data is “very secure” with the equipment manufacturer.
Personal experience
Andre Enzensberger said that he has struggled with his weight most of his life, but now, it is his own gym that has put him on the right track.
“It’s the first thing that’s made a difference in anything I’ve ever tried,” said Andre Enzensberger.
With the information Jim has, Andre Enzensberger said all of their members see an 18% increase in their strength in their first two months as long as they hit the gym three days a week.
Fred Fitness member Frances Nin said she always liked working out at home, but started going to the gym in the past few years. She was faced with a problem: she didn’t know exactly which machines to use or what to do.
“I like being here because the exercises are flawless,” Nin said. “The workouts are more effective than what I’ve gotten at any other gym, or even working out at home.”
Alvino talked about his experience working out, and how he was able to track statistics beyond weight. After 21 days of working out and being evaluated, the scale showed the same weight, but the tests showed that he had lost four pounds of body fat and gained four pounds of muscle.
“My clothes fit differently, I felt different,” Alvino said. “That’s actually the most important thing. Then you realize that weight isn’t that relevant, weight isn’t that important. It’s all these other things that really matter. So it ended up being a big eye-opener for me.”
The gym’s first location in Santa Monica’s grand opening was in February 2025, according to KTLA. About a year and a half later, the gym’s second location in Culver City is slated to open in late summer 2026, according to the Fred Fitness website.
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