The partnership sees two iconic brands with a shared heritage and purpose combine world-class training and engineering to create the best fitness experiences for every body.
San Diego, March 18, 2026 /PRNewswire/ — Les Mills and Life Fitness / Hammer Strength today announced a new strategic partnership that combines their complementary strengths and values to shape the next era of fitness.
The partnership, unveiled at the Health & Fitness Association (HFA) trade show in San Diego, unites world-class training experiences and equipment to create more engaging ways for clubs and partners to get people moving.
Photo credit: Les Mills
The collaboration will result in exciting new products, live events and fitness-related experiences across the two brands’ ecosystems, with further announcements to be made in the coming months.
Les Mills will serve as the Official Cycle Content Partner of Life Fitness, while Life Fitness will serve as the Official Cycle Partner of Les Mills for its cycle programs.
Common heritage and values
The seeds of the partnership can be traced back to 1968, when two fitness revolutions began, half a world apart. In the United States, the first piece of electronic fitness equipment, the LifeCycle exercise bike, appeared and later became the first product Augie Nieto brought to market as he created what would become Life Fitness. Meanwhile in New Zealand, Les and Colin Mills turned their Olympic training expertise into a fitness movement for the masses. Nearly six decades later, these legacies are coming together to shape the next era of fitness.
Les Mills and Life Fitness believe in performance, science-driven innovation, and the role fitness can play in improving global health and well-being. Both brands have consistently set industry standards through engineering excellence, world-class programming, and a commitment to creating experiences that inspire people to fall in love with fitness.
Uniting forces to raise standards
The partnership brings together Les Mills’ world-leading group training content with Life Fitness’ market-leading equipment engineering and global footprint. The collaboration will enable clubs, partners, and operators to deliver more engaging, engaging, and high-quality fitness experiences at scale in diverse environments.
Philip Mills, CEO of Les Mills, said: “Les Mills and Life Fitness are living proof that innovation and passion stand the test of time. Together, we are building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role of fitness in people’s lives.”
“Our mission is to make people fall in love with fitness – to help clubs deliver more inspiring, more effective workouts that support long-term engagement and growth.”
Jim Pisani, CEO of Life Fitness/Hammer Strength, added: “Life Fitness/Hammer Strength has always focused on creating equipment that helps people move with confidence and achieve results. Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science and quality.”
“As global fitness leaders, we have a unique opportunity to enhance the experience for training environments, instructors, and members around the world – empowering more people to work out and create healthier lives together. This partnership reflects what happens when complementary forces come together to shape the future of fitness.”
About Les Mills
Les Mills is a global leader in group training and the creator of more than 30 programs in leading fitness facilities worldwide. Les Mills programs include the world’s best group strength workouts BODYPUMP™, BODYCOMBAT™ (martial arts), THE TRIP™, LES MILLS SPRINT™ and RPM™ (indoor cycling), LES MILLS CEREMONY™ (active circuit training), and its latest fitness innovation – BODPUAV™.
The company was founded by Les Mills – a four-time New Zealand track and field Olympian and national head coach – who opened his first gym in 1968 to train people in the sport. Today, Les Mills workouts are delivered by 100,000 certified instructors at 22,600 clubs in 110 countries, as well as through the LES MILLS+ streaming platform and augmented reality (XR).
About Life Fitness / Hammer Power
Life Fitness/Hammer Strength has been inspiring the world to work out for over 55 years. Every day, people in more than 150 countries log 1+ million workouts on the company’s connected fitness equipment – proving every day that Life Fitness / Hammer Power is the world’s best workout partner. By bringing innovative, high-performance and reliable equipment and digital solutions to members in a unique way, wherever and whenever they work out, Life Fitness/Hammer Power aims to promote healthy living. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its Better Life Fitness and Hammer Strength brands. By integrating the best of both brands, the company offers a wide range of athletic solutions for commercial and consumer customers. For more information, visit www.lifefitness.com.
Media Contact:
Rekha Rao
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SOURCE Life Fitness / Hammer Strength
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